25th October 2010: Research

Today I spent my lesson doing research on different TV ads for games on any console. After looking at many different TV ads i realised that there are a few things that are needed within making a TV ad for a game. These are:

• Music: There must be relevant music which suits the advert best, the music must suit the game which has been chosen.
• Dialogue: Some ads include dialogue into the ad, the dialogue must be clear and loud enough to be heard and it must be relevant to the game without any indecent language.
• Genre: All game ads must state the genre from the very beginning to draw the attention of the viewers, this is best done with music or video, whether it be gloomy music for a thriller or a bright scene for a fun family game.
• Separate advertisements: All of the game ads I have looked at so far have included a separate advert at the end to advertise the console in which it can be played on.
• Age: The ad must always include the age group that the game may be played as some viewers may be too young to buy it.
• Game footage: In the ad you must always include at least one piece of game footage to show that it is a game otherwise viewers may become confused and ignore it. Also when showing game footage you must state that it is game footage in writing or if it isn't real game footage you must also state that as well.
• Ratings: It is also best to show ratings in your ad as it makes the viewers believe that the game is good enough to buy as it has been reviewed already by experts.
• Release date: You must show the release date of the game so viewers know when to buy it.